A recent statement by veteran actor Naseeruddin Shah stirred up a storm in the Bollywood industry when he made strong remarks against exhibitors and distributors during an awards function in Mumbai. Referring to them as ‘darinde’ (demons), Shah suggested that they take away a significant share of the film’s success, leaving those who work the hardest in the film industry with the least pay.
In response to Shah’s controversial remark, exhibitor Akshaye Rathi took to Twitter to express his strong objection. In a detailed post, Rathi emphasized the ground realities of the entertainment sector and shed light on the challenges faced by exhibitors. He clarified that the success rate of films is often below 10%, with many struggling to draw enough footfalls in cinemas to cover operational expenses.
Rathi passionately conveyed the dedication of exhibitors, who, regardless of a film’s fate, continue to pay full salaries to their cinema staff. He shared personal anecdotes of his family’s long-standing commitment to their employees, showcasing the heart behind the industry. Rathi concluded his post with a humble appeal for acknowledgment and support from the very people whose work they strive to take to a wide audience despite challenging circumstances.
This exchange has given audiences a glimpse into the inner workings of the film industry, revealing the passion and resilience of exhibitors who work tirelessly to bring joy and escapism to moviegoers. It serves as a reminder that behind the glitz and glamour of Bollywood lies a network of dedicated professionals who deserve appreciation and encouragement for their contributions.