Korean skincare giant Laneige has made a big announcement in the Indian market by partnering with Bollywood actress Athiya Shetty as their inaugural brand ambassador. With her remarkable sense of style and beauty acumen, Athiya is an ideal choice to embody the brand’s philosophy of “embracing the inner radiance.” As the brand ambassador, Athiya will promote Laneige’s skincare range, which is renowned for its dedication to innovation and water science.
The managing director and country head of AmorePacific Group India, Paul Lee, expressed his excitement about the collaboration, stating that Athiya embodies the values of beauty that the brand holds. In a similar vein, Mini Sood Banerjee, Assistant Director and Head of Marketing and Training, emphasized that Athiya’s eminence and sway in the Indian market makes her the most suitable candidate to represent the brand.
As Athiya Shetty becomes the first-ever Indian actress to be appointed as Laneige’s brand ambassador, the partnership has generated pride and excitement within the beauty industry. This collaboration is a significant milestone for both the actress and the brand, representing a successful fusion of Korean beauty and Indian sensibility.