In a groundbreaking collaboration that fuses glamour and creativity, Bollywood icons Deepika Padukone and Karan Johar join forces for a remarkable ad campaign featuring Asian Paints Royale Glitz. The ad unfolds as an action-packed narrative, with Deepika Padukone stepping into an action girl avatar while shooting for a film directed by Karan Johar.
Asian Paints’ renowned product line, Royale Glitz, known for its opulent finish and crack-free quality, embarks on a unique journey to infuse grandeur and luxury into living spaces. The ad film brilliantly captures Deepika Padukone’s whimsical interaction with the Glitz wall, as she elegantly combats adversaries in a stylized living room scene. Amidst the action, a riveting twist emerges as the scene’s true nature is revealed: a movie sequence directed by Karan Johar, presenting a much-awaited blend of reality and cinematic intrigue.
As the sequence unfolds, Karan Johar’s character, spellbound by the paint’s remarkable attributes, is left in awe of its crack-free performance, finish, and sheen. Deepika’s character, anticipating applause for her action prowess, is momentarily taken aback as the spotlight shifts to the walls’ impeccable presence. The ad ingeniously captures this seamless transition from ‘a film within a film’ to reality, underscoring the allure of both art and functionality.
Mr. Amit Syngle, MD & CEO of Asian Paints Limited, expressed, “The new commercial for Royale Glitz ft. Deepika Padukone and Karan Johar exudes the essence of an exhilarating action-movie trailer, seamlessly integrating compelling product propositions. Our Royale Glitz range showcases a captivating sheen, coupled with durability and resilience. In today’s market, consumers seek ultra-luxurious finishes for their homes, and the inclusion of crack-free* performance takes this offering to an entirely new level.”
With this distinctive ad campaign, Deepika Padukone and Karan Johar continue to captivate audiences, not just through their cinematic prowess, but also by embracing innovation and elegance in a partnership that bridges the worlds of entertainment and home décor.