In a major collaboration, renowned Bollywood actress Deepika Padukone has been named the brand ambassador for Dyson’s Hair Care technologies. The global technology company aims to raise awareness about the significance of maintaining hair health while promoting the use of their technologically advanced styling tools through this partnership.
Dyson, known for its pioneering technology, revolutionized hair care seven years ago with the groundbreaking Dyson Supersonic™ hairdryer. This innovative machine uses controlled airflow and intelligent heat control to dry hair quickly while preserving its strength and health. Building on this success, Dyson has developed an impressive range of styling tools engineered to create superior styles for all hair types, all while minimizing exposure to extreme heat damage. The company’s commitment to research, encompassing the intricacies of hair structure and airflow dynamics, has led to a decade-long journey in understanding and mitigating the impact of thermal, mechanical, and chemical damage on hair.
Deepika Padukone expressed her excitement about the collaboration, stating, “I’ve always believed that a hairstyle can make or break a look. Dyson’s dedication to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me, and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”
As a true icon of elegance and sophistication, Deepika’s embodiment of individuality aligns seamlessly with Dyson’s vision to redefine the hair styling experience with cutting-edge engineering for every hair type, ensuring superior styles without compromising on hair health. The partnership is set to empower individuals to embrace high-performance, science-backed products for simpler, joyful, and effective hair care routines.