Malaika Arora Becomes the Face of Anastasia Beverly Hills in India, Celebrating 25 Years of Beauty and Empowerment

Anastasia Beverly Hills, the renowned international beauty brand celebrated for its exceptional brow products and high-quality makeup, is marking its 25th anniversary with a significant announcement for its Indian audience. Malaika Arora, the epitome of style and glamour, has been appointed as the brand ambassador for Anastasia Beverly Hills in India. With her innate sense of fashion and undeniable charisma, Malaika perfectly embodies the brand’s core values of empowerment, inclusivity, self-love, and self-expression.

Anastasia Beverly Hills has earned a stellar reputation for its unrivaled expertise in brow products, featuring an impressive range that includes the iconic Brow Wiz, Brow Pomade, and Brow Freeze, which have become bestsellers among their extensive brow collection. In addition, the brand offers a signature 5-step brow service tailored to individual facial structures, providing the perfect definition to enhance one’s natural beauty. This exclusive service can be experienced at their flagship stores located in Phoenix Palladium-Mumbai, Mall of India in Noida, DLF Promenade in Delhi, as well as the newly launched Tira Beauty stores. Moreover, finding your ideal brow shade has been made effortless with the convenience of an online tool specifically designed to match your complexion.

While the brand’s success story primarily revolves around its exceptional brow range, Anastasia Beverly Hills has expanded its product lineup over the past 25 years. From essential complexion lines to a comprehensive color makeup collection, including fast-selling eyeshadow palettes and versatile lipsticks and glosses, the brand has become an indispensable choice for makeup artists and beauty enthusiasts worldwide.

Expressing her delight, Anastasia Soare, the Founder & CEO of Anastasia Beverly Hills, shared her excitement about reaching this significant milestone. She expressed her gratitude towards millions of loyal customers who have placed their trust in the brand, as well as acknowledging the dedication of the global team members who have consistently delivered impeccable service. As part of the momentous occasion, Malaika Arora has been introduced as the first-ever brand ambassador for Anastasia Beverly Hills in India, reflecting the brand’s commitment to vibrant and multi-talented individuals.

Malaika Arora, renowned for her passion for beauty, expressed her enthusiasm for being associated with the cult and iconic makeup brand’s 25th-anniversary celebration. Having been a long-time user of Anastasia Beverly Hills’ brow products, she commended the brand’s unwavering commitment to quality and innovation. Malaika firmly believes that makeup possesses the power to not only enhance our physical appearance but also boost our confidence and self-expression. Her collaboration with Anastasia Beverly Hills India aims to inspire individuals to embrace their unique beauty standards and confidently express themselves through the transformative power of makeup.

Sanjali Giri, Vice President of International Brands & Retail at House of Beauty, expressed her admiration for Anastasia Beverly Hills’ remarkable milestone. She emphasized the brand’s dedication to inclusivity and announced Malaika Arora as the brand ambassador for the Indian market. With her influential presence, Malaika is poised to inspire beauty enthusiasts across various cultures and age groups, effectively representing the essence of Anastasia Beverly Hills.

As Anastasia Beverly Hills celebrates 25 years of revolutionizing the beauty industry, this exciting collaboration with Malaika Arora sets the stage for a new chapter of empowerment, creativity, and self-expression within the Indian beauty landscape.


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