AcneStar, the renowned anti-inflammatory and antibacterial Gel & face wash from Mankind Pharma, has recently welcomed the talented and versatile actress Raashii Khanna as its brand ambassador. This strategic collaboration aims to leverage Raashii’s immense popularity and multilingual appeal to reach a wider audience and establish a stronger presence across India.
With a remarkable portfolio spanning various languages and mediums, Raashii Khanna has captivated audiences in the Tamil, Telugu, Malayalam, and Kannada film industries. Her exceptional performances in popular OTT shows like “Rudra: The Edge of Darkness” and “Farzi” have only fueled her nationwide craze. Additionally, she has recently joined the prestigious Dharma Productions as the lead actress in their upcoming film, “Yodha.”
Recognizing Raashii’s massive fan base and extensive reach, AcneStar aims to tap into her popularity and connect with her diverse audience across the country. To achieve this, the brand plans to release a captivating television commercial (TVC) as part of their ongoing campaign, “Search Nahi Research Ki Suno.” This campaign encourages individuals to make informed decisions about their skincare routine and choose products supported by scientific research.
Expressing her thoughts on the collaboration, Raashii Khanna shared, “Acne and skin concerns are universal issues, and as young individuals, we are always in search of effective and safe solutions for clear, acne-free skin. AcneStar incorporates scientific brilliance to offer a reliable skincare solution. I am delighted to be associated with a brand that genuinely cares about the public’s well-being and quality of life.”
Joy Chatterjee, Associate Vice President of Sales & Marketing at Mankind Pharma, expressed his excitement about having Raashii Khanna as the face of AcneStar. He emphasized the brand’s desire to expand its visibility and consolidate its position in the market by partnering with a well-recognized figure. Raashii’s popularity and alignment with the brand’s values make her an ideal choice for enhancing visibility among the target audience. Furthermore, the trust that her fans place in her will contribute to the brand’s authenticity and credibility.
With this significant collaboration, AcneStar aims to create a stronger connection with consumers and establish itself as a go-to brand for effective skincare solutions. Raashii Khanna’s association with the brand reinforces the message that AcneStar is dedicated to providing reliable and scientifically backed products that cater to the evolving needs of its customers.