Sanjay Dutt Ventures into Alcobev Market, Invests in Cartel & Bros to Expand Liquor Portfolio in India

Bollywood actor Sanjay Dutt has ventured into the alcobev (alcoholic beverage) industry by investing in the promising startup Cartel & Bros. The startup aims to import and retail a diverse range of premium liquor brands in India, with a focus on expanding the country’s booming alcohol market.

Dutt’s investment in Cartel & Bros marks his entry into the liquor industry, where he joins a growing number of celebrities and entrepreneurs capitalizing on the rising demand for quality alcoholic beverages in India. The startup’s initial offering, Glenwalk, is a blended Scotch whisky imported from Scotland. However, the company has ambitious plans to introduce a variety of other premium spirits, including vodka, tequila, and single malt brands.

Cartel & Bros, led by a team of experienced industry professionals, is optimistic about navigating the challenges associated with India’s regulated alcobev market. The industry is known for its complex regulations, state-level taxation, and price controls. However, the startup believes that India’s young population is increasingly open to experimenting with alcoholic beverages, creating an opportunity for growth and innovation.

The Indian alcohol market’s rapid expansion further fuels Cartel & Bros’ optimism. Recent data from the Scotch Whisky Association reveals that India has surpassed France to become the largest Scotch whisky market for the UK in terms of volume. Import of Scotch whisky alone witnessed an impressive 60% surge in 2022 compared to the previous year. These figures highlight the immense potential and growing appetite for premium spirits in the country.

Sanjay Dutt’s investment in Cartel & Bros showcases his interest in diversifying his business portfolio. Known for his versatile acting career, Dutt continues to expand his professional horizons. Alongside his involvement in the alcobev startup, he has an exciting lineup of projects in the pipeline. Fans can look forward to his appearance in the multi-starrer film Baap and his cameo role in Shah Rukh Khan’s upcoming flick Jawan, directed by Atlee Kumar. Jawan is set to release on September 7.

Stay tuned for more updates on Sanjay Dutt’s entrepreneurial ventures and the latest developments in India’s thriving alcobev market.


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