Security measures were stepped up outside the iconic Mannat residence of Bollywood superstar Shah Rukh Khan in Mumbai, as a group of protesters gathered to voice their concerns against gaming advertisements endorsed by the actor. The demonstrators, reportedly detained by Mumbai Police, contended that such gaming ads could potentially misguide and negatively influence the younger generation.
The protests, organized by the Untouched India Foundation, targeted ads for apps like Junglee Rummy and Zupee, featuring prominent actors and actresses. The foundation expressed concerns that these endorsements were misleading society and contributing to the corruption of youth through online gaming platforms. The statement from the organization asserted their intent to protest outside Shah Rukh Khan’s residence as part of their campaign.
Krishnchandra Adal, President of the Untouched India Foundation, emphasized that these gaming apps were being promoted by notable Bollywood stars despite their potential harm. He highlighted the incongruity of big celebrities endorsing such apps while they remain unavailable on Google due to their potentially questionable legality. The protests also extended to other stars such as Ajay Devgn, Rakul Preet Singh, Prakash Raj, Annu Kapoor, Rana Daggubati, and cricketers.
It’s noteworthy that Shah Rukh Khan is associated with A23 Games, reportedly an online rummy portal, as their brand ambassador. The incident highlights the ongoing debates surrounding the responsibility of celebrities in promoting certain products and services.