Shilpa Shetty’s Wholesome Investment: Bollywood Star Backs WickedGud in Their Mission to ‘Unjunk’ India

In an exciting development, Bollywood actress Shilpa Shetty Kundra has recently made a significant investment in the Mumbai-based direct-to-consumer (D2C) start-up, WickedGud. Known for her love for food and fitness, Shilpa Shetty’s investment of Rs. 2.25 crore in the company demonstrates her commitment to promoting healthier indulgent food options in India. With this partnership, Shetty-Kundra and the dynamic team at WickedGud, including Bhuman Dani, Monish Debnath, and Soumalya Biswas, are embarking on a mission to “unjunk” the nation, one kitchen at a time.

The WickedGud brand has rapidly gained recognition for marketing wholesome and nourishing food products. Their range of offerings is designed to strike the perfect balance between health and indulgence, providing consumers with guilt-free options for their cravings. The start-up’s commitment to delivering tasty yet nutritious alternatives aligns perfectly with Shilpa Shetty’s personal values and her dedication to promoting conscious consumption.

Bhuman Dani, the visionary Founder and CEO of WickedGud, expressed delight at welcoming Shilpa Shetty to their family. Recognizing her deep-rooted passion for food and fitness, Dani believes that Shetty-Kundra’s association will help them expand their reach and connect with a wider audience. By leveraging her influence and credibility, the partnership aims to spread awareness about the importance of conscious food choices and encourage healthier lifestyles.

Shilpa Shetty, equally enthusiastic about her investment, shared her personal experience with WickedGud’s products. Having tried their Spaghetti, she was not only impressed by the delectable taste but also delighted to witness her children relishing the healthier alternative. Shetty-Kundra’s endorsement of the brand goes beyond mere appreciation; it is driven by her genuine belief in WickedGud’s mission. Inspired by the positive response from her own family, she decided to invest in the company and become an active participant in their journey towards unjunking India.

With her star power and immense popularity, Shilpa Shetty’s involvement in WickedGud will undoubtedly enhance the brand’s visibility and credibility. Her passion for promoting better-for-you indulgent food options resonates with the growing consciousness among consumers about their dietary choices. By joining forces with WickedGud, Shetty-Kundra aims to contribute to the wider movement of fostering a healthier and more nourishing food culture in India.

As Shilpa Shetty backs WickedGud in their quest to revolutionize the way India consumes indulgent food, the nation eagerly awaits the positive impact they will create together. Their shared vision to “unjunk” India reflects a powerful commitment to transforming dietary habits and embracing healthier alternatives without compromising on taste and satisfaction. Stay tuned for more updates on this exciting partnership as Shilpa Shetty and WickedGud embark on their mission to promote a balanced and wholesome lifestyle for all.


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