As the countdown to the releases of Gadar 2, OMG 2, and Rocky Aur Rani Kii Prem Kahaani ticks away, an unexpected twist has surfaced in the form of unresolved show-sharing issues. With less than 24 hours to go, cinemas are grappling to allocate screen time amidst the unique challenge of a three-way clash.
Compounded by distinctive distributors across various circuits, the situation has led to an intricate web of negotiations. While Viacom18, associated with Rocky Aur Rani Kii Prem Kahaani, also backs OMG 2, show-sharing arrangements have proven intricate, especially in regions where Viacom18 doesn’t have a direct presence.
In circuits like Rajasthan, Delhi, Bengal, and more, PVR Pictures has been entrusted with distributing OMG 2 to maximize its visibility against the sweeping wave of Gadar 2. Unanticipated resilience from Rocky Aur Rani Kii Prem Kahaani in specific pockets has further complicated matters. The Bengali flavor of Karan Johar’s romantic drama has bolstered its popularity in West Bengal, adding to the intricate puzzle.
Amidst the multifaceted dynamics, the advance booking process has been stalled for numerous single screen cinemas. Even certain multiplexes are navigating this tangle by allotting single screens to each film, awaiting resolution. As the industry holds its breath for an impending solution, the desire to open bookings and cater to eager audiences grows. The challenges of show-sharing remain an ongoing concern, yet the hope is that these intricacies find resolution sooner rather than later.