A clash for prime screen real estate is brewing in the Bollywood arena as the highly anticipated films “Rocky Aur Rani Kii Prem Kahaani,” “Gadar 2,” and “OMG 2” jostle for the spotlight. While the return of Sunny Deol in “Gadar 2” has created a buzz, the success of “Rocky Aur Rani Kii Prem Kahaani” has secured its own foothold. As major multiplexes consider reshuffling showtimes in favor of the thriving “Gadar 2,” tensions rise.
Sources reveal that Karan Johar, through Dharma Productions, is striving to retain the momentum for his directorial venture. However, limited screen capacity and the surge in demand for “Gadar 2” has led to friction between Viacom 18 and the multiplex chains. Karan Johar has personally engaged in negotiations to balance the showcasing and ensure fairness for all projects.
Amidst this tug-of-war, Viacom 18 remains committed to optimizing the exhibition of both “OMG 2” and “Rocky Aur Rani Kii Prem Kahaani.” The complexities of distribution have set the stage for a compelling showdown as filmmakers vie for the best possible showcase. All eyes are now fixated on the unfolding screen space drama, shaping the future of these highly anticipated releases.
