The buy-one-get-one-free ticket offer seems to be gaining popularity in the film industry. After the success of Zara Hatke Zara Bachke, Spider-Man: Across The Spider-Verse has now hopped on the bandwagon. The makers of the highly anticipated Hollywood film have announced that moviegoers who book tickets for the non-English versions of Spider-Man: Across The Spider-Verse on BookMyShow will receive one free ticket for every ticket purchased. This exciting offer is valid for today, Tuesday, June 6, and Wednesday, June 7.
Spider-Man: Across The Spider-Verse has created a buzz in India as it is not only dubbed in Hindi, Tamil, Telugu, Kannada, and Malayalam, but also in regional languages such as Marathi, Gujarati, Bengali, and Punjabi. The film released on Thursday, June 1, and in its four-day weekend, it raked in an impressive collection of Rs. 18.84 crores. With positive word-of-mouth and high anticipation, it is expected to maintain its momentum in the days to come.
Industry insiders believe that the success of the buy-one-get-one-free offer for Zara Hatke Zara Bachke will encourage more filmmakers to adopt a similar strategy. While previous attempts with other films like Shehzada and Janhit Mein Jaari didn’t yield the desired results, Zara Hatke Zara Bachke’s success has shown the potential of this promotional approach. Spider-Man: Across The Spider-Verse is the first film to follow suit and provide this enticing offer to the audience.
In addition to the Spider-Man film, another film called The Kerala Story is currently running in its fifth week. To attract more viewers, the film is being offered at a discounted price of Rs. 99, starting yesterday and expected to continue until Thursday, June 8.
As movie enthusiasts embrace these exciting offers, it is clear that the industry is exploring innovative ways to attract audiences and enhance the cinema-going experience. With more films expected to adopt similar strategies, viewers can look forward to enjoying their favorite movies while availing tempting deals and discounts.
Stay tuned for the latest updates and make the most of these exclusive offers to catch your favorite films on the big screen.