Bollywood actor Vicky Kaushal has been announced as the brand ambassador of Matter Aera, a start-up that has developed an electric bike with 4-speed gears. The company has chosen Kaushal as the face of their product, stating that his persona represents the future-forward mindset of the Indian youth who are motivated to adopt sustainable mobility solutions.
Matter Aera, which boasts of 4 Speed Hyper-shift gears, is an innovative and eco-friendly option for bikers looking to reduce their carbon footprint. The start-up aims to bring about a change from India to the rest of the world in creating a sustainable future. The collaboration between Vicky Kaushal and Matter Aera is aimed at inspiring bikers to adopt eco-friendly modes of transportation and contribute towards a greener future.
As an award-winning actor and a youth icon, Vicky Kaushal’s association with the brand is expected to create a positive impact and motivate the youth of India towards embracing sustainable technology. The specially crafted communication carrying the message of adopting future technology into mobility is expected to connect with the customers and inspire them to adopt sustainable mobility solutions.
On the professional front, Vicky Kaushal has multiple projects in the pipeline, including a Lexman Utekar directorial co-starring Sara Ali Khan and a Meghna Gulzar directorial Sam Bahadur. His association with Matter Aera is yet another step towards creating a sustainable future and promoting eco-friendly solutions among the masses.