In a delightful turn of events at the box office, the recently released film Zara Hatke Zara Bachke, featuring Vicky Kaushal and Sara Ali Khan, has surpassed expectations with its impressive opening. Early estimates suggest that the comedy-drama has collected an impressive Rs. 5.25 crores to Rs. 5.75 crores on its first day, outperforming several bigger films released in the post-pandemic era. The movie’s success can be attributed to various factors, including a special buy-one-get-one-ticket-free offer on the popular ticketing platform, BookMyShow.
Initially, the offer was valid only for the film’s release day. However, due to the overwhelming response, the offer has been extended till Sunday, June 4, enticing more moviegoers to experience Zara Hatke Zara Bachke on the big screen.
Interestingly, the buy-one-get-one-ticket-free offer is not the sole reason behind the film’s popularity. Reports suggest that audiences are genuinely interested in the content and not solely motivated by the offer. Viewers have been seen purchasing tickets both online, where the offer applies, and at the counter, where the offer doesn’t exist. This indicates that the film has captivated audiences with its intriguing storyline and engaging content.
The movie’s strategic pricing has also contributed to its success. Zara Hatke Zara Bachke opted for reasonable ticket prices rather than inflated rates, unlike the concurrent release Spider-Man: Across The Spider-Verse. Additionally, the film’s clean and family-oriented entertainment, combined with the popularity of its song “Phir Aur Kya Chahiye,” has further attracted moviegoers.
Furthermore, the timing of the film’s release has played a significant role in its success. With the conclusion of the IPL season, people are seeking leisure and entertainment options, and Zara Hatke Zara Bachke has emerged as the perfect choice. Moreover, since there were no major Hindi releases in May apart from The Kerala Story, audiences were eager to witness a Hindi film on the big screen, and Zara Hatke Zara Bachke fulfilled their expectations.
With the BookMyShow offer and the film’s intrinsic appeal, Zara Hatke Zara Bachke is anticipated to have a promising weekend at the box office. If it maintains its momentum throughout the weekdays, it has the potential to become a surprise hit of the year.