In a surprising turn of events, the much-talked-about film “Zara Hatke Zara Bachke” has taken the box office by storm, collecting an impressive Rs 22 crore during its opening weekend. This unexpected success has made it one of the biggest surprises of 2023. Directed by Laxman Uttekar and featuring the dynamic duo of Vicky Kaushal and Sara Ali Khan in lead roles, the film’s popularity received an extra boost from a special Buy One Get One Free offer that ran during the opening weekend.
According to industry insiders, “Zara Hatke Zara Bachke” managed to sell approximately 2.5 lakh tickets for free during its initial weekend, with the entire cost being covered by the film’s producer, Dinesh Vijan. The tickets were valued at an average price of Rs. 250 each, resulting in a gross revenue of Rs 6.25 crore. After accounting for net terms, Dinesh Vijan’s investment in the free tickets amounted to Rs. 5.30 crore.
The offer, which is still valid today but limited to the first 10,000 tickets, is expected to conclude soon, only to be reintroduced during the film’s second weekend. By the end of its theatrical run, approximately 3 lakh tickets will have been given away for free, amounting to a cost of Rs. 7.50 crore for the filmmaker. This strategy of distributing free tickets has not only expanded the film’s audience base but also resulted in greater returns and accelerated word-of-mouth promotion.
However, industry experts have raised concerns about the long-term sustainability of such buy one get one free offers in the film industry. Ultimately, it is the producer who bears the financial burden of purchasing the tickets. If we exclude the impact of the free tickets and the buy one get one free offer, the true value of “Zara Hatke Zara Bachke” would be approximately Rs. 15 crore. Some of the audience members who took advantage of the offer may not have purchased tickets at a higher price point.
This situation highlights the importance of affordable pricing in the future of the industry. Instead of relying solely on promotional offers, it is crucial to keep ticket prices reasonable for feature films. By striking a balance between affordability and quality content, filmmakers can attract a wider audience while maintaining a sustainable business model.
“Zara Hatke Zara Bachke” has undoubtedly made a remarkable impact with its extraordinary box office performance. As audiences continue to flock to theaters, this film serves as a testament to the power of engaging storytelling and the ever-evolving landscape of Bollywood. Stay tuned for more updates on this unexpected blockbuster as it continues to captivate viewers and defy expectations in the days to come.