In an unexpected twist that left fans swooning across continents, Crocs India delivered one of the most tender brand films of the season. Featuring Korean star Chae Soobin and Bollywood heartthrob Siddhant Chaturvedi, the new campaign plays out like a monsoon-kissed daydream on the streets of Mumbai. From the first glance to the last shared umbrella, the duo’s chemistry is both cinematic and soulful.
Set against the poetic backdrop of rain, the story follows Siddhant’s brooding businessman character whose world is disrupted by Soobin’s free-spirited charm. Every step in their journey is elevated with storytelling footwear – Siddhant in classic black Crocs with metallic Jibbitz™, and Soobin in ethereal white platforms adorned with soft pink floral charms. The climax? A silent yet stirring exchange as she gifts him a Korean heart Jibbitz — no words, just a rush of emotion.
It’s not just a campaign. It’s a cross-cultural cinematic moment that left fans hashtagging #SidSoo as the ship of the year.
